Branding, Menu Design, Letterpress Printing

Dutch Kills Bar

Classic branding for a classic cocktail bar. One of the best in the world.

After the success of Painkiller (PKNY) and how well the branding was received, Richard Boccato, Dutch Kills owner came to Kenny looking for a "re-branding" of Dutch Kills. We use quotes because Richie will be the first to admit there wasn't much of a brand. We took a loot at the hidden space on a (then) desolate stretch of road in Long Island City and drawing inspiration from the iconic 1940's style "BAR" neon outside, came up with an authentically vintage brand.

The placemat concept worked so well for Painkiller, we did the same thing for some Dutch Kills menu designs

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